So You Want To Make Money from your Opt-in List?

Discover the strategies being used by a small group of e-zine publishers and email marketers to generate staggering amounts of money from their relatively small opt-in email lists...

From the desk of:  Dr. Noel Swanson, CEO Allegretto Ltd. Date:

Dear Internet-Entrepreneur,

In just a minute I want to tell you how you can start to make obscene amounts of money from even a small email list. But first I want to tell you a personal story:

I was frustrated.  I have to say it…

If I heard another marketing guru tell me that “My money was in my list” I was going to cry.

I had been building my opt-in list for months. I was doing everything that I had been taught…
I had subscription forms on my websites, I had the on entrance and on exit pop-ups capturing email addresses, I was participating in forums, writing articles etc...

I had even bought subscribers!

But there was only one problem… I wasn't making money.

I was spending my valuable time building my opt-in list and writing newsletters issues, yet it seemed no matter what I tried, I would only ever make a very small amount of sales and commissions.

So as you can imagine, after doing this for several months, I was frustrated, frustrated to the point where I was almost going to give up.

Who needed it, I thought... my puny return on my time and money invested was NOT worth it.

What hurt the most was that I kept hearing stories about all these people who were supposedly making huge amounts of money from their opt-in lists… but here I was making DIDDLY SQUAT!

I had bought a lot of internet marketing books, courses and tapes and was subscribed to countless newsletters and e-zines. I had even bought products specific to opt-in list building and e-zine marketing.

But it wasn’t until later that I learned what these books and courses were missing… they were only telling me half of the story.

You see your opt-in list is worthless...Unless you know how to get people to BUY from you.

Unless you can get them to actually whip out their credit cards and purchase the products and services you are promoting what good is a list of names and emails sitting in your database?

So why wasn't I earning any money?   Well, eventually I discovered why:

In fact I was guilty of every one of the top 4 reasons why most people don’t make money with their opt-in lists.

What is even more worrying is that I might have never have found out why I was struggling so much.  Eventually,if it had not been for one key breakthrough, I would have given up and quit the game.

I was presented with the opportunity to attend a very exclusive, 1 day workshop that was being put on by a guy who I had heard was make frightening amounts of money from his e-zines and opt-in mailing lists.

The problem was, this workshop was limited to only 40 people and to attend I would have to fork over, what at that time seemed like a fortune... I was at a cross-road.

So before I made my decision I first did my research on this guy that was putting on the workshop. Frank Garon was his name.

You see, I’m a firm believer that you should only learn from someone who has successfully done what you want to do.

The problem today is that people take guidance from self-proclaimed internet marketing gurus who deliver nothing but rehashed, ineffective strategies that lack substance and practical application.

Here is what I dug up on Frank Garon:

Frank has been marketing online for 8 years.  In under four years he had gone from making $14/per hour as a truck driver to routinely making $5,000 to $10,000/per month just from his e-zine of a little over 18,000 subscribers. Now, a few years later, he has a mailing list of 248,000 people.   Can you imagine that?

• He has the highest value per subscriber of any other e-zine publisher that I know of and is the undisputed master at building relationships and loyalty through a newsletter.
  
• He gets paid big bucks to speak at marketing seminars around North America and has even had people fly him across the globe to give them personal coaching.

Here’s what Internet marketing great Terry Dean has to say about Frank (If you know Terry he is very selective about the people he endorses)

So there I was at a crossroad…

After some soul searching, I took the plunge and bucked up to attend the workshop. I figured I had nothing to lose as Frank   offered a money back guarantee.

What I learned at the workshop completely shattered almost everything I thought I knew about email marketing and e-zine publishing.

I was totally blown away by the kind of information that Frank shared… It was exactly the kind of detailed, no holds barred, tell it like it really is, dose of reality I needed to get me on the right track.

But it got even better.  At this workshop I learned that Frank had teamed up with Joel Christopher to do a series of teleseminars on the exact topic I need to know about: how to harvest the gold out of a mailing list.

Now I had heard of Joel Christopher.   He had a reputation of being a master list builder.  So I did a bit more digging around and this is what I found out about him:

In just 3 years, starting from scratch, Joel had built his online income to well over $100,000 per year.  He now does many times that.

• He has been named the master list builder by his peers because of the speed at which he built his opt-in email list and is a very sought after speaker at marketing seminars around the world where he gets paid big bucks to teach his Master List Builder System and his email conversion strategies.
  
• Joel has done deals with marketing legends such as Gary Halbert, Mark Joyner, Ted Nicholas and others (these marketing legends don’t work with just anyone) and he has also published a best selling Amazon book called: Mining offline Gold for Online Profits

Here is what Mike Litman, the host of the world's #1 personal development radio show and co-author #1 international best-seller Conversations with Millionaires, had to say about Joel

Here’s the best part, every single minute of all three teleseminar workshop calls was recorded and transferred onto 11 audio tapes... Naturally I got hold of them as quickly as I could - and in a minute I’m going to let you in on how you can get your hands on them for a ridiculously low price.

But first, let me share with you a small portion of what Frank and Joel revealed during this once in a lifetime teleseminar workshop (when you are reading each point think about how you can apply this to your business).

	How Frank built his list in the beginning when he had absolutely zero money. Can you believe that to this day Frank has never paid for advertising to build his list. These free list building strategies are very simple and totally duplicable by anyone in any situation or niche.
	Joel’s reveals his fool-proof, simple, step-by-step, connect-the-dots, easy-to-follow Master List Builder System. This is the exact system Joel used to triple his opt-in list from 10,292 to 30,903 in 99 days, and the same system that Joel teaches at expensive Internet marketing seminars.
	How to build your list using special Fusion and Coopetition methods. Ever wonder how some of the gurus have grown their lists so large? Well, their secret finally exposed in this part of the workshop. After listening to these advanced techniques you’ll see why Joel was nick named the Master List Builder by his peers.
	How to effectively attract thousands of new subscribers to your list for free while at the same time building credibly in your niche. Several top e-zine publishers are currently using this technique to bring in hundreds of very high quality subscribers every single day. Implement these techniques for yourself and prepare to see your subscriber numbers skyrocket.
	The best viral marketing techniques you can use to grow your list. Forget all you have heard about viral marketing up to this point, this is the stuff that will actually work to bring loads of new subscribers.
	How to get other people to post a link to your newsletter from their website. This strategy is brilliant and works almost every time it is used.
	Exactly how to grow your list by doing ad swaps with other newsletter publishers. You’ll even learn where you can get a free piece of software that you can use to make sure that the e-zine publishers that you partner with are pulling their weight.
	How to build your list fast by buying subscribers… Warning! You have to be very careful when you buy subscribers. Luckily for you, Joel is an expert at it… just one of the tips he shares in this section of the workshop could save you hundreds (if not thousands) of dollars.
	E-zine article submission with a twist…use this brilliant strategy to instantly get your articles (and your resource box) double exposure with absolutely no extra work on your part. Put in a little bit of work and you can modify this strategy to get your articles triple exposure.
	How to reach your first 5000 subscribers fast. It’s vitally important that you reach a certain critical mass of subscribers fast so you can start earning some decent money quickly.

While most people won’t tell you this...

The truth is that there is a lot more going on behind the scenes of a successful ezine issue or email offer than you think.

There are all sorts of little technical and mechanical details that if not properly implemented will result in a poor response rate (or even worse, your email not even being opened).

What’s scary though is that most e-zine publishers and email marketers are completely oblivious to these little details and think it’s the actual content of their e-zine that’s the cause for their lack lustre performance.

Well, never again do you have to wonder whether it’s your content that stinks or simply the delivery of that content because Frank and Joel clear it all up.

Here is a couple more things you will learn:

	How adding one simple thing to your newsletter can instantly increase your credibility and reduce your readers guard. This technique is so simple but 99.98% of all e-zine publishers don’t do it.
	The perfect frequency for sending out your e-zine. Finally, you get an answer to this nagging question. Also revealed is what Frank has found to be the perfect ratio of “offer emails” vs. “regular issues” and how to know when you are sending out too many of each kind (and how to know when you are not sending out enough).
	Joel lays out in detail his Profit Pipeline follow up system (and the logic behind it). If you do not have the proper follow-up system in place to compliment your e-zine, you are leaving tons of money on the table. A lot of people think they know the proper way to set up a follow up system but in reality they are going about it all wrong.
	Joel reveals his secret List Segmentation strategy. This strategy is so powerful that it will allow you, in one foul swoop, to cure several huge problems that almost every email marketer encounters.
	5 different models you can use as an e-zine publisher or email marketer. The problem is that only one of the 5 methods is widely taught. Don’t restrict yourself to what everybody else is doing… pick the model that’s right for you.
	How to easily track which subscriber sources are pulling in the most income. Know this and you can stop wasting money on subscriber sources and advertising that don’t produce sales.
	Why your choice of list server or autoresponder is vitally important and why picking the right mailing list management system will save you countless headaches and provide you with options you never dreamed possible.
	Exactly what you must have in place before you spend lots of money on advertising to build your subscriber list. Start buying subscribers too early and you will simply be wasting your money. But once you have a couple of key things in place, buying subscribers can catapult your income to new heights.
	The million dollar blue-print Frank and Joel use for their various mailings. Watch as Frank and Joel each dissect line-by-line 3 of their e-zine issues and special offer mailings. Learn every subtle psychological tactic they use to built rapport and get subscribers to reach for their credit cards.
	Exactly how to format your regular e-zine issue and your special offers (Yes there is a big difference). Applying these simple refinements will help you convert more prospects into customers by as much as 30%, 40%, even 50% or more.
	How to pack great original content into your e-zine without ever having to write anything… and it’s NOT through using other people’s articles. This is the “lazy secret” Joel uses when he doesn’t fee like writing a regular issue of his newsletter.
	What to put in the “From” and “Subject” fields of your email so that recipients will actually read your email now, instead of reading it later, or even (gulp) deleting your email all together.
	Frank and Joel share their experiences offering paid ad space in their e-zines. There are many things you need to consider before you decide to offer ad space in your e-zine. Knowing these will save you a ton of heartache and save you a lot of money. I guarantee that Frank and Joel’s unique perspectives will make you look at offering ad space in a whole new light.

Ok so now you have the list building part down and you're not leaving money on the table because of mechanics... you still have a huge problem.

With thousands upon thousands of e-zines competing for your subscriber’s attention, how are you going to stand out from the crowd?

What will make people read your e-zine instead of one of the dozen others that are sitting in their email box?

What will make your subscribers buy from you instead of from the other publisher pitching the exact same products and services (a lot of which who are probably better known and have accomplished more than you)?

After all is said and done, there is really only one thing that separates a successful e-zine publisher from a starving e-zine publisher.

And that is... the successful e-zine publisher has built a strong relationship with their subscribers.

A strong relationship breeds loyalty… and if you have loyalty you don’t have any competition.

Think about it…your competition can be smarter, better known, have more resources, have a larger list but if you have the loyalty of your subscribers… none of these matters. They will buy from you.

Here is a taste of some of the relationship and loyalty building strategies that Frank and Joel shared during the workshop.

	The frame of mind you have to be in when you are writing your newsletter. Understand this and you’ll never have a problem keeping people’s interest.
	How to find your e-zine publishing groove and ride it to the last stop. So many e-zine publisher never find a “rhythm” and struggle putting out new issues of their newsletter. Learn how Frank was able to, at one point in his e-zine publishing career, send out a new issue of his e-zine every single day.
	Why being respected is much more important than being liked. Find out how you can easily become respected by your newsletter subscribers and get them to read every word of every issue you send (even if they don’t agree with anything what you say and hate your guts).
	Frank describes in detail his 3 step system for building not just a newsletter, but a tribe of loyal supporters (teaching these techniques is Frank’s biggest strength). Implement just a couple of these brilliant strategies and become practically “untouchable” by your competition.
	Joel reveals his closely guarded Auto-humanization techniques and how he uses them to build rock solid relationships with subscribers. Joel describes several of these techniques in great detail through examples.
	How to make a good first impression with your list… I hate to break it to you, but you only get two 5 minute chances to “win a new subscriber over”. This makes your first couple contacts with your new subscriber crucial. So many email marketers are blowing it in these first couple contacts… and then wonder why their response rates are so low.

OK let’s get honest with each other…

Your ultimate goal in building your opt-in mailing list is to make money… right?

If you are going to spend the time and effort to build your list and publish an e-zine you better be making money from it.

Would you believe me if I told you that you can earn $8 - $10 per subscriber per year from your ezine or mailing list.

Well it's true... Joel and Frank do... Let’s stop right here for a minute and run some numbers.

If you learned how to generate $8-$10 dollars per subscriber to your own opt-in mailing list:

So why isn’t the average person earning anywhere close to $8 - $10 dollars per subscriber?

I’ll tell you why… simply because there are tons of little nuances and psychological tactics that you need to know if you want to get people to buy the products and services you are recommending.

And the problem is that it’s these exact “under the radar” stealth tactics that most gurus don’t want to share with you.

That’s why I love the fact that Frank and Joel spent another big chunk of the workshop describing in detail how to monetize and literally Harvest the Gold from Your List.

Here is a small taste of what was shared in this part of the workshop.

	The very unique approach that Frank uses to set people up for the sale. This approach is completely different from what most ezine publishers do. After learning this you will be able to use this unique approach in your own offers and see your sales and commissions skyrocket.
	Exactly how to sell high ticket items to your list. Warning! Selling high ticket items may result in obscene amounts of cash. Why settle for $10 and $20 commissions. Learn how to sell high ticket items to your list and start receiving $100 - $1000 commissions. However, selling higher ticket items has to be done properly or it will back fire, Joel teaches you how to do it right.
	How to stand out from the crowd when sending offers to your list. Frank is a master at this, he sends out offers in a very special way that generates a huge amount of sales and makes his subscribers say “Thank you Frank, that was great, may I have some more”.
	Joel reveals the embarrassing story of how he lost thousands of dollars his first year online because he was trained wrong by a well know Internet marketer. Learn how to avoid these costly mistakes.
	How Frank used a very personal story from his past and turned it into one of his most successful product offers. He describes it in detail going through it line by line… Just to give you an idea about how successful this offer was it resulted in $5,000 up-front cash then another $2,000/month in monthly commissions.
	The amazing story of how Joel used a simple survey to catapult his way to a very nice 6 figure online income. After learning how Joel did it you can instantly do the same with your opt-in list and watch your online business take off like it never has before.
	How Joel went full time as an Internet marketer by simply promoting affiliate programs and resale rights. This was before he became The Master List Builder and crossed the line to selling higher ticket items.
	How Frank made $21,000 in one mailing… this is an amazing story that you can learn lots from! And here is the kicker, this was early on in Frank's career when he didn’t have nearly the size of list has he does now.
	Exactly how Joel and Frank set up their offers and get subscribers to whip out their wallets.
	How Joel made $12,000 in commission from one offer to his list (and this was back when he had only 5,000 subscribers).

There is so much more could share with you… but here is the bottom line.

If you are serious about making money using email (especially through publishing your own e-zine) then you absolutely must get your hands on this amazing tape set.

Remember this isn't just some ebook, online audio package or any kind of “digital” product. It’s a set of  7 tapes that contain the full 10 hour teleseminar workshop professionally recorded and edited.

So how much is this info worth to you?

Well, that’s a hard question to answer…

What is the value of finally learning what it really takes to make a six figure income from your opt-in list? What is the value of knowing what the top email marketers guard so closely.

Let’s look at it another way… if you wanted to get all of this information straight from Frank or Joel they would charge you at least $250/hour. So for the knowledge in the 10 hour teleseminar workshop you’d have to pay $2,500 (and that’s if they would be willing to take you on as a consulting client).

The good news is you don’t have to pay $2,500 for the recorded teleseminar workshop tapes. Your price will not even be half that amount. You see, after realizing the value of these tapes, I did some very hard negotiation with Frank and eventually persuaded him to let me have the resell rights (of course, me handing him a large pile of cash might have played some part in the negotiations).

So the good news is that I can now make these incredibly valuable seminars available to my loyal subscribers.  And, because I look after my subscribers, I am willing to sell the entire 10 hour teleseminar workshop recording for only $297.  Why would I do that?   Well, the truth is, when you start to apply the knowledge you learn from these seminars, you will probably start to make some serious money.  And if you do that, you will either: come back to me for more tools to help you succeed or, you will become one of my affiliates and start to offer these tools to your own list.  Either way, you win, and I win.  Can't be bad, eh?

Here's even better news, if you order your copy of the How to Harvest the Gold from Your List teleseminar workshop cassette tapes you'll also receive the following...

Free gifts that you will be able to immediately download while you wait for your tapes to arrive: Recently publicity expert and San Antonio radio personality George McKenzie interviewed Frank Garon for his radio show. What resulted was truly amazing interview that George and Frank decided to entitled:   "Common Sense With Chrome Trim" (value $47) George's purpose of the interview was to get two things out of Frank: 1. How he managed to get thousands of dollars worth of free advertising without spending a dime…and 2. How he was able to make the kind of money he’s making without producing and selling a single product of his own. Available on CD with your Harvest the Gold package! Plus... Some great tools that will make your life online a lot easier.  and they all come with full resale rights too! List Cleaner ($24.95 value) (includes full resale rights and ready-made website) Ezine Success ($19.95) (includes full resale rights and read-made website) Ezine Blaster ($29.95) (includes full resale rights and read-made website) The Great Ezine Experiment ($19 value) (includes full resale rights and read-made website) Autoresponder Magic ($17 value) (includes full resale rights and read-made website) Ezine JV Secrets (brandable)

But here is the catch:

While both Frank and Joel do care about you and want you to be armed with the knowledge you will need to succeed with at email marketing, they are also business men and realize the danger of sharing this information with the public. They realize that if too many people get a hold of and start using their closely guarded tactics, then they will loose their effectiveness.

Joel in particular, is very uneasy about releasing these tape sets to the public because it will compromise his very lucrative coaching and consulting business, not to mention his live seminars and workshops.

So as much as Frank and Joel would like to, they cannot guarantee you will be able to get a copy of the tape set. What Frank and Joel have decided to do is sell only a very limited amount of these tape sets for a short period of time and then completely pull the plug on this offer and never sell this tape set again.

If you are reading this article there is still time to order the tapes, but if you delay you may be too late. You don’t want to come back tomorrow and feel that sharp burning sensation hit you right behind the ears when instead of seeing this article you get a 404 error page because Joel pulled the website.

So I urge you to secure your copy of the How to Harvest the Gold from your List teleseminar workshop tape set today.

Here’s why you have absolutely nothing to loose:

The How to Harvest the Gold from your List teleseminar workshop tape set is 100% guaranteed. My success online depends on me having a spotless reputation, so my guarantee is very simple -- you assume zero risk.

If after listening to the tapes you don’t feel this was the most income-producing business investment you've ever made, simply send the tapes back and get 100% of your money back. I will even let you have a full 3-months to listen to them.  I want you to be completely, 100% delighted with your investment.  Otherwise you get your money back.

No hassles, no explanation necessary, and no hard feelings.

Isn’t it time you had your breakthrough?

Make today the day you turn your online business around. If you’ve read this far you can obviously see the benefit of the information that you will learn from the teleseminar workshop.

I know it’s scary… heck, like I told you I was sweating bullets trying to decide whether I should invest a good chuck of my paycheck to attend the workshop… but I'm glad I did because it completely revolutionized the way I look at email marketing and my online business. I have already made my money back many many times over and now can’t recommend strongly enough that you need to do the same.

So what are you waiting for? Go ahead and lock in your position now before it’s too late.

Wishing you prosperity and success,

Noel Swanson
Allegretto Ltd.

P.S. How much is one year of your time worth?   Are you willing to spend that time learning how to monetize your list - or would you rather just get on with making the money?  Usually trying to figure it out for yourself is a false economy. Be wise and do yourself a favor, click on the button: